Bangalore: The 'Big Bazaar', the virtual big shop on Hosur Road is the happening shopping retail outfit in this Silicon Valley of India. The latest shopping 'hang- out' has the shopping aficionados spending time and money (and sometimes saving it too!) while picking the choicest of items.

The place wears a festive look. People are busy checking the endless shelves of goodies; and just to make sure they do not miss any of the selected items, help is readily available at hand. There are store attendants milling around to help the customer make the decision.

The innovative store has evolved a way of building its brand image and brand loyalty. The store every month throws up a thematic mega sale. From men's wear, women's dresses, children's garments, the store this month has targetted the women of the city with the great kitchen bonanza. By the first look, the event seems to be a mega success as women were pouring into the store by the numbers at every hour of the day.

'The Great Kitchenware Bonanza', has products of all kinds at slashed prices with a maximum discount of 60 per cent on select products and a minimum discount of six per cent on a few others. Some of the best buys include the microwave oven worth Rs 19,990 now priced at 11,994, gas stove worth Rs 1,295 priced at 518, food processor worth Rs 9,995 priced at 8,796 and fridge worth 19,190 priced at 14,393.

With quality, convenience and service being the key words, Big Bazaar has hit upon the idea of taking the concept of a discount store retailing to the common masses. Promoted by Pantaloon Retail India Ltd, Big Bazaar has outlets in Bangalore, Kolkata, Hyderabad and Mumbai. Two more stores are on the anvil at Delhi and Bhubaneshwar.

The discount month apart, the store caters to a wide spectrum with a literal pick- what-you-want kind of a choice of goods; be it the children or adults, working people or housewives, professionals or businessmen. The wide range of products under one roof has been a big draw for the store so far.

"It's the best place to be, to buy," a highly enthusiastic Sahana, a beautician by profession told Indiainfo.com.

"It is a wonderful experience to find every product from groceries to garments. I also love to bring my children here as they are overawed by the variety of toys and allow me to shop in peace," Hema Chaudhary, a housewife said.

The store is located at: Big Bazaar, Salarpuria Towers, 22, Hosur Main Road, Kormangala, Bangalore – 560095. Telephone: 91 80 5520761/ 91 80 5520889.