Hong Kong: Hong Kong plans to woo the Indian film industry, especially Bollywood, to
use the gleaming metropolis as a location for film shooting in a bid to increase
tourist inflow from India, senior officials have said.
"As part of our plans to tap the potentially lucrative outbound tourism market of
India, we are planning to woo the Indian movie industry to use Hong Kong as a
location for shooting," Hong Kong Tourism Board (HKTB) general manager, corporate
communications, Bonnie Ngan said.
"We are ready to extend all help to the Indian movie industry if they decide to
shoot in Hong Kong," Ngan said.
Hong Kong itself has a booming film industry and state-of-the-art facilities for
moviemaking, she said.
A high-level HKTB delegation is likely to visit India soon and meet people
associated with the Indian film industry, tourism officials said.
The 30,000-strong Indian community in Hong Kong could also support Indian
filmmakers, the officials said.
India constitutes an important source for foreign tourists into Hong Kong, which is
steadily recovering from a dip in the number of tourists in the aftermath of the
September 11 terrorist strikes in the US.
The number of Indian visitors to Hong Kong during the first seven months of 2002
totalled 1,07,829 compared to 92,321 during the same period last year, registering a
growth of 16.8 per cent.
According to the latest HKTB figures, 16,896 Indians visited Hong Kong in July this
year, compared to 13,834 in the corresponding period last year, registering an
impressive growth of 22.1 per cent.
Ngan said HKTB and Hong Kong Shanghai Banking Corporation (HSBC) had done
promotionals in India for the mega shopping festival which received an enthusiastic
response.
"Given the distance, our marketing strategy in India will continue to focus on brand
awareness and target the high-yield cruise, business, incentive and leisure
sectors," she added.
PTI