New Delhi: The Supreme Court on September 23 asked Himachal Pradesh government to
pay up Rs 1 crore which would form a part of Rs 5 crore corpus to be utilised for
restoration of ecology of rock-faces defaced by advertisements painted by multi-
national soft drink companies and book publishers.
A three-judge Bench comprising Chief Justice B N Kirpal, Justice K G Balakrishnan
and Justice Arijit Pasayat said, "It is the duty of the state government to protect
environment and for dereliction of this duty Rs 1 crore will be deposited by
Himachal Pradesh to meet the expenses for restoration of ecology."
The court had taken serious view of a number of advertisements painted by MBD books,
Coca-cola, Pepsi and Birla White on the rock-faces on both sides of the road from
Rohtang to Manali.
This was brought to the court's notice by Solicitor General Harish Salve, in his
capacity as amicus curiae in the forest matters.
The Bench asked Salve to inform the court as to the money to be deposited by other
delinquent companies by September 26.
The court also issued notice to Karnataka government for similar rock advertisements
in and around Bangalore painted by ACC, Koramandal King, Rasna, Fertiliser and
Chemical Travancore, Alpine and Indotech.
The court also issued notices to these companies.
PTI