London: India has invited British investments in its entertainment industry, even as it has sought the country's co-operation in putting down cases of piracy.

Inviting Britons to invest in the Indian entertainment industry, Minister for Information and Broadcasting Ravi Shankar Prasad said on May 22 night, "I see great possibility of co-operation of films and industry."

The '90s decade was a the decade of communications, but "this decade is India's entertainment decade", the Minister said at a reception hosted by A C Muthiah, president, Federation of Indian Chambers of Commerce and Industry (FICCI).

Prasad, who arrived in London after attending the Cannes film festival said, "We have been trying to woo Cannes for a couple of years. Cannes is the most important film festival and India is the biggest film- maker." India currently produces about 1,100 to 1,200 films per annum.

He also pointed out that London was the centre of piracy of Indian films and sought Britain's co- operation in putting down cases of piracy.

"London is the place where the largest number of Indian films are pirated by cartels and we have to break their stranglehold and we need to work together," he said.

PTI