Pesticides case destabilising for MNCs: Pepsi
Friday, August 15 2003 14:28 Hrs (IST)
New Delhi: Regretting the controversy over alleged presence of pesticides in soft drinks, PepsiCo India
said on August 15 such incidents were destabilising for multinational companies (MNCs) operating in
India.
"Any US or multinational company wants a stable, predictable environment to operate in....these
incidents are highly destabilising. They dampen sentiment," PepsiCo India chief Rajeev Bakshi
said.
Asked about any adverse impact the Centre for Science and Environment (CSE) findings on pesticide
levels in soft drinks could have on the company's sales, Bakshi declined to comment.
He said Pepsi has brought in foreign direct investment (FDI) to the tune of half a billon Dollars into India
since it set up shop well over a decade ago.
On whether the company would alter its advertising and communication strategy in the wake of this
controversy, Bakshi said if the issue gets resolved in the near future the strategy will remain unaltered.
The company will create more public awareness about the impeccable quality of its products in future
communication, he added.
PTI
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