Hyderabad: The use of technology as a tool to add punch to poll campaign has never been so extensive in Andhra Pradesh as it is now with the main political players becoming tech-savvy to effectively carry their message to voters.

The SMS messages and ring tones on potential voters' mobile phones, short films packed with catchy slogans and specially designed campaign vehicles fitted with LCD projectors, television sets and CDs form the ammunition for the poll battle ahead.

Leading the pack is IT-savvy TDP (Telugu Desam Party) supremo and Chief Minister N Chandrababu Naidu who was first to be off the block with a media blitzkrieg involving ad films on regional channels highlighting his Government's achievements and optimum use of communication technology to reach out to voters.

The ruling party, which has in its kitty a strong battery of film and television personalities working on a variety of innovative campaign methods, is to bombard over 10 lakh mobile phone users with SMS messages and ring tones carrying the 'message of development'.

The mobile screens will be flooded with SMS message from Naidu himself telling the potential voters how his party was committed for development and working towards the goal of 'Swarnandhra Pradesh'.

"The IT route to reach out to voters is not only cost-effective but also carries a personal touch," the co-ordinator of TDP's Technology Wing P N V Prasad told reporters in Hyderabad.