New Delhi: Making a veiled attack on both BJP (Bharatiya Janata Party) president L K Advani and suspended party leader Uma Bharti, the RSS (Rashtriya Swayamsevak Sangh) has advised leaders of the saffron party to shun their personal ego and stop talking to the cadre through the media.

"It is not clear why the BJP had to hold its first newly constituted office-bearers' meeting in full media glare. Reality TV has its limits and a consequence...But for the full blast televising of the remarks at the office-bearers meet, the events that led to former Madhya Pradesh Chief Minister Uma Bharti's expulsion from the party could have been different," said a hard-hitting front page editorial in the latest issue o RSS mouthpiece 'Organiser'.

"There are people like us who used to believe that we can imagine the way BJP would decide its course. Not any longer. Of late, the media has begun to play a major role in BJP affairs. Leaders decide their attitudes on advice from media-persons. It is one thing to be media savvy, another to be captivated by the media," it said.

Apparently taking a dig at Bharti, it said, "Success also is a disease. It makes many victims of their own image. Over a time, leaders get so used to this image about themselves that they refuse to see other images or hear other voices. It is sad that great parties fall prey to media shenanigans."

"In a party like BJP, personal ego should give way to national ego, common good," it said.

Interestingly, the usually critical Hindi organ 'Panchajanya' makes no reference to the Uma Bharti episode in its entire issue.