Thursday, April 7 2005 19:04 Hrs (IST) - World Time -

Mumbai: The leading French perfume brand, Jeanne Arthes, has launched a new fragrance named after Bollywood star, Shahrukh Khan.

Titled, 'Tiger Eyes by SRK', the perfume launched last night by the Bollywood star, would be available across all lifestyle outlets and malls, according to Thibaud Perrin, Director of the Board of Jeanne Arthes.

"We believe that our perfumes play a prominent place in people's daily lives and it is our philosophy to help consumers enhance the lifestyle they aspire. Tiger Eyes is Shahrukh's invincible facets captured in a bottle," he said.

Tiger Eyes will be available both for men and for women.