New Delhi: Leading portal Yahoo India today said it will provide various online services including e-mail and instant messaging in Hindi and other regional languages.

"Yahoo Mail in Hindi is relevant to the 200 million Indians who are expected to come online in the next few years. This will also be an attractive product for a large section of our advertisers, who want to reach out to the non-English speaking Indian population," Yahoo India Chief Administrator Officer Pranesh Anthapur told reporters here.

Presently, a user would require a Hindi font to access the new services offered by Yahoo. The company would soon provide an upgraded version of its new service which would integrate Hindi software to provide a customer ease of access.

"In India, languages are key and Hindi is the most important language. Internet is becoming increasingly popular in Tier II and II cities as well and there is big shift in the market towards providing localised products. We would grow our users by penetrating Yahoo mail in Hindi speaking regions," Yahoo Mail vice president John Kremer said. He said the new mail would include similar information as is carried in the English version.

The company is also looking at launching a social networking site called Mash in the near future, Anthapur said. "Mash is in trial mode and we intend to launch the site soon," he said.

Source : PTI