Kuala Lumpur: The Asia-Pacific mobile video services market, covering 12 Asia-Pacific countries excluding Japan, will reach a revenue of USD 1.88 billion by end-2013 which stands at USD 440 million in 2007, a compounded annual growth rate of 27.4 percent, says Frost Sullivan.

Mobile TV, essentially an extension of mobile video services, is seen as a new killer application that can potentially bring alternative sources of revenues for carriers. "Amidst the growing interest in triple-play and mobile advertising, mobile TV has been the buzzword in the Asia-Pacific mobile and wireless market," said Shaker Amin, an industry analyst at the global business research and consulting firm, in a statement received here yesterday.

He noted that South Korea, which accounted for 87 percent or USD 383.7 million of the revenues in 2007, would remain the biggest market for mobile video in the Asia-Pacific ex-Japan while other potential leading markets included Singapore, China, Hong Kong, Taiwan, Australia and New Zealand.

"The recent spate of trials and the commercial launches of broadcast networks in Japan and South Korea indicate that the mobile TV fever could well catch on throughout the Asia-Pacific region," he added. Two of the most mature mobile markets, South Korea and Japan, have introduced mobile TV broadcast services ahead of other Asia-Pacific countries built on homegrown standards.

Source : PTI