New Delhi: Amid the economic meltdown in the west and Indian markets showing concern, main opposition BJP is banking on a new class of voters - the EMI class - for their support to regain power.
Political parties have depended on various sections of the society based on their caste and religion, but the new group eyed by the saffron party, for a change, has no religious or sectarian element attached to it.
The saffron party will bank on EMI Class -- the middle class section which purchases consumer durables and movable and immovable property through bank loans and repay in instalments.
With the stock market in doldrums affecting the overall economy, the EMI payers are feeling the pinch and this is what the main opposition BJP feels will be the proverbial albatross around the Congress neck.
Senior BJP leader and former Finance Minister Yashwant Sinha feels that a bulk of voters belonging to this section are fed up with the UPA and will throw their lot behind the NDA during the polls.
"People who took loans at around seven per cent are today forced to pay an interest around thirteen per cent. Their debt burden has increased by 60 to 80 per cent and are looking ahead for a change in policy and the government," Sinha told PTI.
The opposition party is confident that the monthly installment payers are looking for a "relief" and are convinced that "only the BJP can provide them succor at" this time of crisis. Source : PTI